Building a Post Boutique: Hootenanny Case Study
Taught by John Montgomery
- Course Number:
- Software Version:
- Original Run Date:
- October 2009
- 6 hours 9 minutes
This course will examine how Tate and Annerino formed their business, starting from the early days of planning and budgeting though their first year of business and need to move to a new facility after only 18 months. The majority of the course will be discussion based as they share their personal insights, trials and tribulations, and suggestions that they’ve learned over the last year. If you’re not looking to build your own facility, this course will give you valuable insight in how the business works from the perspective of owner-artists.
This course provides the type of perspective that you can only get at fxphd -- real world experience with the desire to share knowledge with others.
Class 1New Beginnings. Placing the new post house in perspective. Hootenanny owners Jim Annerino and Liz Tate on their background and the beginnings of creating the business.
Class 2The Business Side. A conversation with Ben Webber about starting a company from financial and legal perspective. The approach is United States centric due to Ben's background, but the base business issues are the same worldwide. Webber has a Kellogg MBA, and many years of experience as chief operating officer and CFO of post houses and other creative services companies.
Class 3The Space and Buildout. It might seem easy to find space in big city like Chicago, but it's not as straight forward as one would think. Jim and Liz discuss the issues -- esthetic, structural, and financial -- in their search for the perfect home for Hootenanny.
Class 4The People. One of the largest and most important expenses at a facility is its employees. How they prioritized staff costs and ramping up over the first year of Hootenanny.
Class 5The Equipment, Part 1. Avid vs. Final Cut. Software updates or not? How did they decide how to outfit the facility?
Class 6The Equipment, Part 2. A look at the machine room equipment and a recap of the entire picture.
Class 7The Second Move. A year into business, Liz and Jim learn that they're tearing down the building where Hootenanny and fxphd are housed. The search for a new space, including one company's bad fortune turning into good fortune for Hoot.
Class 8Bidding and Agencies. One of the key aspects of a successful company is correctly bidding projects and managing the finances of jobs. We separate the myths from the reality and show how the staff of Hootenanny gets this done.
Class 9Affordable Infrastructure. The building of a network which is affordable and reliable, but doesn't break the bank. Backing up critical data and archiving in a cost effective way.
Class 10Wrap Up. Closing the course and questions from members.